Wall Street Journal Magazine: Desirée Rogers’ Brand Obama
My best friend casually asked me to read the following article from WSJ, the magazine from the Wall Street Journal. To sum it up briefly, I’ll just call it life-changing.
Desirée Rogers is the current White House social secretary, and responsible for creating and maintaining the “Obama Brand”. As a young black female hoping to practice public relations, this article was inspiring and motivating to me. Her story, her determination, and her powerful position are both humbling and stimulating.
Click on the link below to read the full article. The article is quite lengthy, but it’s worth every word. Prepare to be inspired…
Desirée Rogers’ Brand Obama
Desirée Rogers—the former Mardi Gras queen who holds the keys to Brand Obama
By: Amy Chozick
Desirée Rogers, White House social secretary, works down the hall from Michelle Obama, her friend of nearly 20 years, in the East Wing.
September 18th, 2009 at 9:51 PM
I think this woman is truly amazing from the things she is able to accomplish. I am just glad that others are starting to see her story for how incredible it truly is and I am glad that you were able to take something away from the piece. The Wall Street Journal highlighted a very interesting individual and I have to commend them for their selection.
January 11th, 2010 at 7:42 PM
Desiree is evidently persuading that she can keep Obama’s image the best as it can be.Go girl, you still have long way to go.